印刷书和Kindle封面-您的数据是F * *病或营销人员

你的数据是F * *绵羊蜱——营销人员

马克·麦肯齐

从媒体在伦敦,马克·麦肯齐花了十多年在数字和分析,主要是自学,黑客通过这个东西自己,周围的人才学习的支持。与中小企业合作,企业和企业,他建立了一个高度专业化的咨询公司和机构专注于数字分析,提供客户在新西兰,英国和非盟。每天都充满了挣扎的提问跨多个企业营销人员在各种网络分析工具,平台和数据库的连接。他终于卖掉了公司,成为分析在阳光明媚的奥克兰。他是一个国际知名的导演(奥克兰)会议”MeasureCamp和一个常规的Web分析周三的组织者。他现在和他的家人住在英国not-so-sunny。

你的数据是失败的。这是为什么和如何解决它。你的数据,你的报道,见解和仪表板是完全失败的。至少,这样的感觉。你并不孤单。许多营销人员在你的船。好的数据=更好的营销。我们都得到,但通过了解我们的客户,我们可以提供更多个性化的沟通和有更好的交谈。我们可以理解什么是工作在我们的活动,什么不是。可以扩展与自动化,通信,高效和高利润的。 With AI, it can be turbocharged, and with the right models, we can confidently predict the future. Customers want and expect you to know them, but they also don’t want to be stalked, spammed, chased, cajoled and generally bothered without permission or reward for their attention. The frameworks and strategies in this book are designed for you to go back to time and time again; the concepts are easy enough to follow for anyone new to this increasingly critical and once specialist-only area. A book for the frustrated, dazed and confused containing everything you need to know as a marketer or decision maker to hold your own, understand why your data is fucked and how to fix it. This is a book for digital marketers of all creeds; if a family member or friend has casually assumed that you ‘’do SEO’’, this is probably the book for you.

专业营销人员,业务所有者和企业家。

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