要做的是设计一个时髦的、现代标志为坦桑尼亚的在线旅行预订门户。比赛中面临许多挑战和令人失望的一般质量条目。比赛必须重置两倍没有可行的设计即将在资格赛。我们只是没有找到时髦、现代或原创的概念。很多做过的陈词滥调的出现。然后我们去一些盲区考虑野生动物图案同样令人沮丧。我们知道我们需要远离safari公司品牌的概念,更向需要产生一个引人注目的在线品牌存在一个令人兴奋的、专业的网上购买“点击”的经历。我把旧格兰完全改写,与现代标志设计大量的例子。最后,绝望,我经历99年开始设计设计师和偶然发现了斯科特的组合,只有我在寻找的一切。原始的、创新的、极简主义、现代和漂亮排版构造脚本为公司名称,而不是复杂的标志。 I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.