一个页面数字营销报告

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我们是一家数字营销机构从事铅一代。

请使用这个风格指南:https://haze-template.webflow.io/template/style

的工作是创建一个模板页数字营销报告,公司将收到,后填写测试。不需要测试设计。这份报告的目的是双重的:1。我们想给客户什么可能性与数字营销。我们做这个回答8最重要的问题在数字营销(部分)2。对我们来说,这是一个方法的铅的一代。阅读这份报告之后,我们的前景应该联系我们关于我们的数字营销服务。一页的报告应该包含至少8部分。请添加一个聪明的快速导航为用户快速切换这些部分。部分:1。 Goals - Which goals can be achieved with digital marketing? - we are following the S.M.A.R.T. goal framework so this section needs to reflect that. Please briefly familiarize with the framework and find a clever way to display it. 2. Ad channels - What are the most suitable ad channels to achieve these goals? - We analyze a total of 8 ad channels (G-Ads Search, G-Ads Shopping, G-Ads Display, Facebook Ads, Instagram Ads, Linkedin Ads, TikTok Ads, YouTube Ads) - We want to highlight the Top-3 most suitable ad channels with a score ranging from 0-100 - Additionally, we want to display the other 5 ad channels and their respective score as well 3. Relevant Target audiences and Keywords - We show 10 relevant keywords for G-Ads Search Search and Shopping with search volume and average CPC's - Additionally, we show up to 10 relevant target audiences by ad channel, including audience type, description and audience size 4. Ad costs - We want to show what each ad channel cost by displaying the following metrics: (CPC, CPA, CPM, Number of Conversions) 5. Results forecast - During the quiz, a prospect provides us his marketing budget. Based on that, we want to create a results Forecast in form of a bar chart. The chart should contain the top 3 channels. In the chart, it's possible to switch the Y-Axis between number of Conversions and Cost-per-Conversion (CPA). The X-Axis shows the budget starting from 1.500 € and going up to 10.000 €. 6. Competitor analysis - During the quiz, a prospect provides us with up to 3 of his competitors. 1. First, we give a brief overview where the competitors are currently running ads (re-use ad channels from 2nd section here) 2. We give an an estimation of how much traffic each competitor receives per month 3. We show how much social followers each competitor has on FB, IG, TikTok (<- please show a possible view where there are no followers for one channel, e.g. for TikTok 4. We show some current text and social ads that the competitors are running 5. We show how each competitor is rated on Google and/or Trustpilot 7. Offer - Our Offer is to create marketing campaigns based on the report. A prospect can choose between: 1. Ordering campaigns for the 3 best channels for a one time set-up fee OR select up to 3 channels individually for a one time set-up fee 2. Optionally, a user can select a monthly maintenance and optimization package 3. Next we show what is all included in our work (in form of a table) 8. At last, we provide a timeline that shows a possible schedule. The timeline is one month and contains the following steps 1. Todays date: Report created, offer sent 2. Following week: Account Setup, Creatives Briefing 3. Following week: Ad creation, Campaign creation 4. Following week: First results, optimization

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