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:format(webp)/99designs-contests-attachments/94/94027/attachment_94027228 "Capitol Suites strikes a symbol of freedom, energy, pride, and elegant boldness. In this design, I created a custom wordmark and combined it with a custom logomark that invokes all of those.")
:format(webp)/99designs-contests-attachments/94/94002/attachment_94002932 "Gordeev & Gordeev - it sounds like a strong and bold Russian surname. It sounds like family. A family is tight; even if your family members ideas are a little backward or if your opinions differ, you are always bound together. On top of that, a family trusts each other.
Boldness, strength, trust, family, bringing peace - these are all qualities that are commonly exhibited in a legal firm. Therefore, I illustrated each one in the design.
Boldness - the thick weight of the typography
Strength - the heaviness of the logo combined with the thin serifs
Trust - navy as the dominant color
Family - combining")